Integrated Communications Campaigns ("The Lab") is the capstone class at UT. At the beginning of the semester, students are assigned a client who they will meet with every few weeks in order to successfully create a campaign that will be presented.

Our Client: Alienware (Dell)

• Meeting with Dell Blue (in house agency) and executives at Dell throughout the course of the semester

We are working as a full-service advertising agency with PR, strategy, media, account service, and creative departments. Dell will inform us early in the semester which business goals they want us to help them accomplish via our Integrated Communications Campaign. Our goal is to create a brand awareness campaign for Dell's Alienware as they are trying to target towards the "casual gamers," not just the "hardcore gamer."

My Department: Strategy (Research & Insights)

• I chose to be in this department because I wanted to challenge myself. I have never had much experience with this certain department, but I want to be as knowledgable as I can with each department in an agency.