What is an Independent Case Study Analysis? A Case Study Analysis is a time-tested framework for investigating a problem, identifying critical factors, examining the alternative solutions, and proposing the most effective solution using supportive evidence. 

Many advertising and marketing communication management problems require the development of creative ideas and concepts. These case studies allowed us (as students) to focus our attention and resources on one particular (& real) issue at a time. The management of advertising and marketing communication is a science that requires both basic knowledge and decision-making skills.

In the advertising industry, being able to problem solve is critical. As part of this ICM course, we were given multiple case studies to analyze, whether it be individual or with a group. Each case study was extremely different, but it allowed me to think in-depth, effectively, and creatively as I came to a conclusion.