GLOSSIER
GLOSSIER: Brand Storytelling
Semester Projects
I never truly realized how much creative power my mind had until I began writing freely with no allotted time, which led me to combine my rough thoughts into something big. This project for my Brand Storytelling class was one of my favorites because it challenged me to think outside the box while also strengthening my ability to understand the deeper meaning of a brand. Glossier was the chosen brand for this class and throughout the course of the semester, I was able to work on multiple projects including: event planning, creating a mood board, and finding stories through Glossier's human truths, products, makers, users & culture.